![]() ![]() The company also sells toys or “epics” to go along with the game. Members get more game elements, like unique pets and faster up-leveling. While Prodigy is free for students to play, the company makes money by selling premium memberships (about $60 per year or $9 billed monthly). Yet in online reviews, the company has come under fire from parents who don’t like the way it markets “extras” to children. Prodigy’s stated mission is undeniably noble: “We want to help every child in the world to love math,” says co-founder and co-CEO Rohan Mahimker. The start-up’s ability to draw talent from some of the most sought-after enterprises across the country have made the Burlington, Ontario-based company number 14 on the LinkedIn Top Startups list in Canada. Prodigy’s user base is now 37 million registered students, or roughly half the K-8 students in Canada and the U.S. ![]()
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